Lions’ Third-Down Rushing Attack: A Key to Their Success….

The Detroit Lions’ 2024 season has seen a resurgence in both their offensive and defensive units, but one aspect of their offense that has really stood out is their ability to convert on third down, especially through the running game. This strategy isn’t just about a few yards gained here and there—it’s a core element of their mentality and offensive identity, one that has contributed significantly to their ability to win games and outlast opponents in critical moments.

The Lions’ third-down rushing attack has become a symbol of their toughness and commitment to controlling the game. Traditionally, third downs are high-pressure situations, often determining whether a drive continues or sputters out. While many teams rely on the passing game or quick-hit screens in these moments, the Lions have shown that sometimes, the best way to move the chains is simply by imposing physicality on the defense with a hard-nosed running game.

Understanding Third-Down Rushing: Why It Matters

On third down, the goal is simple: move the chains. But the circumstances change depending on the yardage required for the first down. Short-yardage situations, particularly those between 1 and 3 yards, are prime for the rushing attack. Traditionally, teams will lean on their power backs to pick up these crucial yards with a fullback or tight end leading the way. However, it’s not just about brute strength. Successful third-down rushing requires excellent execution, timing, and a mentality of aggression.

For the Detroit Lions, their ability to convert on third-and-short situations has been a key difference-maker in 2024. Whether it’s third-and-1 or third-and-3, the Lions’ offensive line has consistently opened up running lanes, while their backs and quarterbacks have demonstrated the vision and toughness needed to move the chains. The mentality isn’t just about making a play—it’s about imposing their will on the defense and saying, “You can’t stop us.”

The Lions’ Offensive Line: Foundation of the Rushing Attack

At the heart of the Lions’ third-down rushing success is their offensive line. Offensive line play in the NFL often goes underappreciated unless something goes wrong, but the Detroit Lions’ front five has been a revelation in 2024. Built around the likes of Pro Bowl-caliber guard Frank Ragnow, tackle Penei Sewell, and a steady group of interior linemen, the Lions have one of the most formidable and cohesive offensive lines in the NFL.

This line excels not just in protecting quarterback Jared Goff, but in creating space for the running backs, particularly in short-yardage situations. They understand the importance of maintaining a forward push on third down and have mastered the art of generating leverage against defensive linemen and linebackers. The commitment to running the ball in critical moments comes from a shared mentality of toughness and aggression, embodied by the offensive line.

Frank Ragnow is the vocal leader of the offensive line, often seen directing traffic and ensuring that the front seven of the defense doesn’t gain the upper hand. His ability to execute in short-yardage situations, particularly on double-teams and traps, allows the backs to get quick yards before the defense can even respond. Penei Sewell brings physicality on the edge, bullying defenders with his size and mobility, while also pulling when necessary to create running lanes up the middle.

These linemen do more than just block; they set the tone for the entire offensive unit. When the Lions line up for a third-and-short, they know they can rely on their offensive line to do the heavy lifting.

The Running Backs: Vision and Grit

While the offensive line creates the opportunities, the running backs are the ones who need to execute. Fortunately for the Lions, they have a stable of backs who are well-suited for third-down rushing.

Jahmyr Gibbs, the Lions’ dynamic rookie running back, has emerged as a versatile weapon in these situations. While his speed and ability to break outside are well-documented, it’s his vision and patience between the tackles that have made him particularly effective on third downs. Gibbs’ ability to read the blocking scheme and make quick decisions at the line of scrimmage allows him to exploit even the smallest of running lanes. He doesn’t just rely on his athleticism; his football IQ shines when it comes to recognizing defensive alignment and anticipating the flow of the play.

David Montgomery, the bruising veteran, is the quintessential power back who thrives on third-and-short situations. His running style is the epitome of physicality, and his ability to grind out extra yards after contact is something the Lions depend on in these moments. Whether it’s pushing through a stack of defenders or finding a crease behind his offensive line, Montgomery’s determination and grit are unmatched. He knows how to lower his shoulder, churn his legs, and fight for every inch.

The combination of Montgomery’s power and Gibbs’ finesse gives the Lions a well-rounded rushing attack. While Gibbs can dance around defenders and hit the home run, Montgomery is the one to grind out the hard yards when needed. Both backs complement each other perfectly and give the offense multiple ways to approach third down.

The Mentality: “It’s Not Just X’s and O’s”

As much as the execution and talent matter, the Lions’ third-down rushing attack also reflects a mentality that is instilled throughout the organization. Head coach Dan Campbell has long been known for his emphasis on physicality, toughness, and grit. Known as “The Danimal,” Campbell has worked tirelessly to build an identity of dominance at the line of scrimmage, and it shows in these critical moments.

Campbell’s philosophy is simple: The team that can impose its will on third down will often come out on top. He emphasizes the importance of having the mental toughness to perform in high-pressure situations, and that’s exactly what the Lions’ offense does when the stakes are highest. The ability to run the ball on third down is a testament to this mentality—it’s not just about the players’ physical skills, but about their mindset when faced with adversity.

During practices, the Lions work extensively on third-down scenarios. Campbell and offensive coordinator Ben Johnson drill the importance of executing at a high level when the situation calls for it. These aren’t just plays—they’re moments of psychological warfare. On third down, the defense knows it’s coming. They know the Lions are likely to run the ball, yet they still can’t stop it. That’s because the Lions’ mentality is about asserting dominance, challenging the defense to get physical and match their intensity.

Dan Campbell’s influence permeates throughout the team, creating a culture of toughness that stretches far beyond just one phase of the game. When it comes to third-and-short situations, this mentality is evident. The Lions are not just trying to gain yards; they’re trying to impose their will and demoralize the opposition in the process.

Key Third-Down Rushing Stats in 2024

As of the midway point of the 2024 season, the Lions’ rushing attack on third down ranks among the league’s best. According to advanced statistics, the Lions are converting third-and-short situations (1-3 yards) at an incredibly high rate, often converting over 75% of these attempts. This efficiency is a direct reflection of the offensive line’s dominance, the running backs’ vision and toughness, and the overall offensive scheme that is designed to put the defense on its heels.

Additionally, the Lions’ ability to mix up their third-down rushing attack, using both inside runs and outside zone plays, keeps the defense guessing. This variety forces the defense to remain disciplined, knowing that they could face a power run up the middle or a quick-hitting stretch play that attacks the edge.

Looking Forward: Sustainability and Challenges

The real question moving forward is whether the Lions can continue to maintain this level of efficiency on third down, especially as they face stiffer competition in the latter half of the season. As teams adjust to the Lions’ offensive scheme, Detroit will need to keep evolving. But based on what we’ve seen, the Lions’ third-down rushing attack isn’t a fluke. It’s a reflection of the team’s identity—a mentality of toughness, physicality, and relentless pursuit of victory.

The coaching staff, led by Campbell, has done an excellent job of crafting a system that plays to the strengths of their players, particularly on critical third downs. The Lions’ ability to continue winning these moments will go a long way in determining how successful they are throughout the remainder of the season and beyond.