Ja Morant Reacts to Nike’s Announcement on Friday.
Ja Morant’s 2024-25 NBA season with the Memphis Grizzlies did not end as he had hoped. After missing significant time the previous year due to suspension and injury, Morant returned to play in 50 regular-season games. He averaged 20.9 points, 7.4 assists, and 4.1 rebounds per game, contributing to the Grizzlies’ 48-34 record and securing the eighth seed in the Western Conference.
However, the postseason proved challenging; during Game 3 of the first-round series against the Oklahoma City Thunder, Morant suffered a hip injury while attempting a contested dunk over Luguentz Dort. This injury sidelined him for Game 4, and the Grizzlies were subsequently swept 4-0 by the Thunder, concluding their playoff run.
Memphis Grizzlies guard Ja Morant (12) and Oklahoma City Thunder guard Luguentz Dort (5).
Memphis Grizzlies guard Ja Morant (12) and Oklahoma City Thunder guard Luguentz Dort (5).
Petre Thomas-Imagn Images
Despite the season’s disappointing end, Morant’s influence off the court has remained significant. Since being drafted second overall in 2019, he has emerged as one of the NBA’s most dynamic talents, known for his explosive athleticism and engaging personality. His marketability led to a partnership with Nike, resulting in the launch of his signature sneaker line.
On Friday, Nike took to Instagram to announce a new addition to Morant’s collection: the Ja 2 “EYBL” edition, with the caption: “For the underdog who has that dawg in them. The Ja2 EYBL is here. For all the dawgs.”
Designed for participants of Nike’s Elite Youth Basketball League, this exclusive sneaker features a pale yellow and gold color scheme, metallic blue Swooshes, and ostrich-inspired detailing.
Morant reacted to the release by sharing Nike’s announcement to his Instagram story.
Memphis Grizzlies guard Ja Morant posts on his Instagram story.
Memphis Grizzlies guard Ja Morant posts on his Instagram story.
jamorant / Instagram.
As Morant enters the offseason, his collaboration with Nike continues to thrive, reflecting his enduring appeal and influence within the basketball community. Despite on-court setbacks, his brand remains strong, and fans eagerly anticipate his return to full health and form in the upcoming season.
Ja Morant Makes Announcement Amid Trade Rumors.
Ja Morant’s 2024-25 NBA season concluded with both promise and disappointment. The Memphis Grizzlies’ star guard averaged 23.2 points, 7.3 assists, and 4.1 rebounds over 50 regular-season games. However, his postseason was cut short due to a hip injury sustained in Game 3 of the first-round series against the Oklahoma City Thunder. The Grizzlies, leading by 29 points at the time, ultimately lost the game and were swept from the playoffs.
In the aftermath, speculation about Morant’s future with Memphis has intensified. Concerns over Morant’s injury history—missing 126 games over the past three seasons—and off-court controversies have fueled discussions about the Grizzlies possibly moving on from their franchise player.
Memphis Grizzlies guard Ja Morant (12)
Memphis Grizzlies guard Ja Morant (12)
© Joe Camporeale-Imagn Images
ESPN’s Tim MacMahon recently revealed on the Hoop Collective Podcast that “whispering and rumbling” has begun around the NBA pertaining to a potential Morant trade. Amid this, the star point guard made an announced with Nike.
Resharing the news on his Instagram story Morant revealed a special edition of his second signature sneaker the Nike Ja 2 which is partnership with Kool-Aid.
The “Mixed Berry” colorway features mismatched designs inspired by Morant’s favorite childhood flavors—Blue Raspberry and Cherry. The sneakers incorporate playful elements like the Kool-Aid Man’s image and his iconic “Ohhh Yeah!” catchphrase. This collaboration reflects Morant’s personal connection to the brand, recalling memories of Kool-Aid being a staple at his grandmother’s house in South Carolina (h/t Daily Memphian).
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